You may not know it, but a fierce debate rages in cyberspace – is web design an art or a science? Webbers get really heated about it, writing blogs entirely in programming languages, staging virtual strikes, and threatening viruses upon each other.
But these testy interactive types do have one thing going for them – at least they know how to spawn viruses, blog in programming, and threaten virtual silence. What I’m saying is, at least they’ve a bit more interactive training than a late night read of Websites for Dummies.
Because in theory web design is “easy,” companies, we’re talking reputable companies, entrust everyone from local college kids to their aunt’s son’s best friend’s brother with design of their website. True, amateurs can probably get you an address and a brightly colored banner, but without advanced training, they’re unable to offer you search engine optimization, dimension expertise, language options, and other elements critical to securing a professional web presence. There’s a real chance that the company image you’ve worked hard to manicure will be suddenly reduced to all that is crude and kitschy.
Yes, it’ll cost you more to program professionally. But like everything else in business, initial investments result in long-term profitability. The free, “my mama did it” websites look and act the part. And as we all know, if customers struggle even a little with a site’s navigability, they’re gone. Another vendor is literally a click away.
You’ll do better letting mom design the Family Reunion Summer 2008 site, and a professional the site of your company.
The Russo Group