"You are not your name, you're not your job, you're not the clothes you wear or the neighborhood you live in. You're not your fears, your failures or your past. You are hope. You are imagination. You are the power to change, to create and to grow. You are a spirit that will never die. And no matter how beaten down, you will rise again."
In downtown, on a very busy main street, a man built a hot dog stand.
Recent conversation with five year old Molly:
Every week, Casey Kasem would sign off from the American Top 40 with his signature phrase:
- National - Image ads with the message to "Buy this car"
- Regional - Product ads with a promo message to "Buy this car now"
- Local - Dealer ads with a loss leader to "Buy this car now HERE"
- Recruit and train employees to provide better customer service.
- Eliminate the practice of sweating the customer while checking with the mgr.
- Be honest about pricing
- Be honest about warranties
- Eliminate the hidden fees on the invoice
- Don't hide fees in the financing
- Be more fair with trade in prices
How do you start?
Click here to download a white paper (click on YouTube 101) with information on how YouTube works and case studies of other companies that have had great success.
Tune in every Monday at 5:20pm to KPEL 105.1 for "Branding The Conversation: Using social media tools to expand your brand". Today's topic is Facebook.
Facebook is a free-access social networking website, developed by Mark Zuckerberg, where users can join networks organized by city, workplace, school, and region to connect and interact with other people. Users can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook’s mission is to give people the power to share and make the world more open and connected.
Why use Facebook?
Facebook uses the tagline, “Facebook helps you connect and share with the people in your life” to address the user’s main benefit. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. As a business, Facebook can be used as a major branding tool to build your accessibility and articulate your image and values.
Listen If Twitter is like the water cooler, then FB is like the clubhouse. Facebook gives the members of the tribe a place to hang out.
The ability to eavesdrop on Facebook is equivalent to superhero powers. When you read that someone is disappointed with your product or service, respond to them. People want to be heard, they want to know that you care.
Your consumers want to get to know you and they want you to know them. Facebook provides the opportunity to converse with thousands of people easily.
Facebook is a great way to promote your content. Have a new video, new post on your blog, new product launch...share it on Facebook and let the world know about it. FB currently has over 200 million users worldwide.
Facebook will allow your fans, and potentially your consumers, to get to know you. Your brand is not your logo or your product, your brand is how people feel about you. It’s your reputation. With FB’s customizable pages and large capacity for content, your brand can be very well represented.
Want to know what color of your product that your customers like best? Want to know if there is interest in your new product? Ask your followers. This feedback is a great tool for R&D.
How do you start?
Click here to download a white paper (click on Facebook 101) with information on how Facebook works and tips to control your privacy as well as case studies of other companies that have had great success.
Fueling New Business, a leading resource for advertising agencies across the country, holds a monthly poll to determine the best ad agency blog. With almost 62,000 advertising agencies in America, we are honored to announce that Razor Branding Blog has been nominated as a blog of the month for May.