RAZOR BRANDING BLOG

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Please let us know what you think. Feel free to call or send your questions and we will answer live on the air.

Jaci Russo

Sr. Partner/Brand Strategist

KPEL Brand Buzz: Slideshare

Tune in every Monday at 5:20pm on KPEL(www.kpel1051.com) for another weekly edition of Brand Buzz.

Today's topic is SlideShare.

Each week Brand Buzz explores different applications that make up the social media network.

Today we are going to look at a tool that might make your presentations and research a little bit easier.

SlideShare provides a place to post and review presenations in pdf or power point.

It's a great way to demonstrate your expertise. You can also share presentations amongst team members in different locations.

Sharing items of interest to you just got a whole lot easier.

Tune in to KPEL at FM 105.1 or onlinewww.kpel1051.com at 5:20 to learn more and to be a part of the conversation.

Click here to read more about SlideShare.

Please join our Facebook page at

KPEL

Or you can follow us on Twitter at

KPEL

Please let us know what you think. Feel free to call or send your questions and we will answer live on the air.

Jaci Russo

Sr. Partner/Brand Strategist

Brand Buzz: FriendFeed

Tune in every Monday at 5:20pm on KPEL (www.kpel1051.com) for another weekly edition of Brand Buzz.

Today's topic is FriendFeed.

Each week Brand Buzz explores different applications that make up the social media network.

Today we are going to look at a tool that might make your participation a little bit easier.

FriendFeed provides a number of ways to engage and converse.

You can automatically update Flickr, Twitter and YouTube.

Sharing items of interest to you just got a whole lot easier.

Tune in to KPEL at FM 105.1 or online www.kpel1051.com at 5:20 to learn more and to be a part of the conversation.

Click here to read more about FriendFeed.

Please join our Facebook page at

KPEL

Or you can follow us on Twitter at

KPEL

Please let us know what you think. Feel free to call or send your questions and we will answer live on the air.

Jaci Russo

Sr. Partner/Brand Strategist

Brand Buzz: Web 2.0

Tune in every Monday at 5:20pm on KPEL for another weekly edition of Brand Buzz.

Today's topic is Web 2.0, also known as "the social web".

Each week Brand Buzz explores different applications that make up the social media network.

Today we are going to take a step back and look at the big picture of the social web.

Why are people engaging online in this new way?

How does this affect your website?

Can your company continue to have a static website that is really nothing more than a brochure online? No. So, what next?

Your consumers want to be able to have a conversation with you and your products. They want to be engaged with the brand. They want to wear the merch and declare their membership in the tribe.

Do you make that possible? Or does your presence on the internet, or lack of presence discourage that?

Tune in to KPEL at FM 105.1 or online www.kpel1051.com at 5:20 to be a part of the conversation.

Click here to read more about Web 2.0.

Please join our Facebook page at

KPEL

Or you can follow us on Twitter at

KPEL

Please let us know what you think.

Jaci Russo

Sr. Partner/Brand Strategist

Brand Buzz: Whrrl

Building a brand is all about points of engagement. Finding those places where your consumers can be a part of your tribe. Where they can be a part of the experience.

Whrrl (www.whrrl.com) provides just that opportunity.

As we will talk about during Brand Buzz on KPEL today at 5:20pm (listen online at www.kpel1051.com), Whrrl is an application that provides for people to tell the same story through photos and comments, each from their own perspective.

It's a collaboration tool.

We participated in the first Whrrl use in the state of Louisiana during Festival International in April. It was a great story and you can click here to see how it all began.

To view the Festival story on Whrrl, click here.

For more information on Whrrl, you can find a white paper entitled Whrrl 101 by clicking here.

Let us know if you have used Whrrl before. What did you think? How can it benefit your industry or business?

Jaci Russo

Sr. Partner/Brand Strategist

Brand Buzz: Craig's List

Tune in to Brand Buzz every Monday at 5:20pm on KPEL 105.1 or online at www.kpel1051.com.

We discuss branding and best uses of social media tactics.

Branding is one of the most misunderstood terms in marketing.

A brand is not a logo.

A brand is not a business card.

A brand is not a company.

A brand is not a product.

Because humans are emotional, a brand is how the consumer connects with a company or product.

Social media applications are great tools to market a company or product because you can connect with a consumer on an emotional level. Truly engage with them.

Each week we discuss a different application and dive into how a business can best use that application.

We have prepared a white paper that reviews Craig's List and aggregated a few articles that dive further into how to use it best.

Please let us know if you have any questions or if there are specific topics that you want us to feature.

Thanks for listening.

Jaci Russo

Sr. Partner/Brand Strategist

Brand Buzz: LinkedIn

Every Monday at 5:20pm CDT, please tune in to KPEL which is 105.1 on your radio or www.kpel1051.com on your computer.

These weekly discussions focus around branding your business and how to use different social media tools to accomplish that task.

We pick a different social media application and examine how businesses can use it to grow their business and then share case studies of companies that have benefited from social media.

This week's topic is LinkedIn.

LinkedIn has been a great tool for employee recruitment and job applicant research. In addition, B2B marketers can use LinkedIn as a valuable business development tool.

We have aggregated a number of articles and posts on the subject of LinkedIn and how your business can benefit. You can download that white paper, entitled, LinkedIn 101, on our website.

In addition, you can also find the white papers from the previous shows.

Please call or email or Facebook or twitter or text any questions that you might have and we can discuss them on the air. Thanks.

Jaci Russo

Sr. Partner/Brand Strategist