RAZOR BRANDING BLOG: Brand Buzz: Web 2.0

Brand Buzz: Web 2.0

Tune in every Monday at 5:20pm on KPEL for another weekly edition of Brand Buzz.

Today's topic is Web 2.0, also known as "the social web".

Each week Brand Buzz explores different applications that make up the social media network.

Today we are going to take a step back and look at the big picture of the social web.

Why are people engaging online in this new way?

How does this affect your website?

Can your company continue to have a static website that is really nothing more than a brochure online? No. So, what next?

Your consumers want to be able to have a conversation with you and your products. They want to be engaged with the brand. They want to wear the merch and declare their membership in the tribe.

Do you make that possible? Or does your presence on the internet, or lack of presence discourage that?

Tune in to KPEL at FM 105.1 or online www.kpel1051.com at 5:20 to be a part of the conversation.

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Please let us know what you think.

Jaci Russo
Sr. Partner/Brand Strategist

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