Brand Buzz: Craig's List

Tune in to Brand Buzz every Monday at 5:20pm on KPEL 105.1 or online at www.kpel1051.com.

We discuss branding and best uses of social media tactics.

Branding is one of the most misunderstood terms in marketing.

A brand is not a logo.

A brand is not a business card.

A brand is not a company.

A brand is not a product.

Because humans are emotional, a brand is how the consumer connects with a company or product.

Social media applications are great tools to market a company or product because you can connect with a consumer on an emotional level. Truly engage with them.

Each week we discuss a different application and dive into how a business can best use that application.

We have prepared a white paper that reviews Craig's List and aggregated a few articles that dive further into how to use it best.

Please let us know if you have any questions or if there are specific topics that you want us to feature.

Thanks for listening.

Jaci Russo

Sr. Partner/Brand Strategist

The Russo Group