Ever year the question According to Ad Age (reg. might be req). The Top 10 Most Recalled, Most Liked, TV Spots of the Super Bowl.
The picks include some companies that you would expect, like Budweiser and Doritos, as well newcomers to the list, Pedigree.
TOP BEST-LIKED SPOT
Budweiser ran three ads in this year's Super Bowl that featured its Clydesdale mascots, but the one that viewers liked the best was the one that pitted the horse against the dalmation in a game of fetch...Click for FULL STORY in Ad Age (reg. might be req)