The following is a great post by Jeremiah Owyang, Forrester Research. He chronicles the brands that have been on the wrong side of power of social media.
Mr. Owyang's list includes some pretty famous companies and products including:
Belkin
Motrin
CNN (and by consequence Apple)
Mobil
JC Penney
Louis Vuitton
Burger King
Johnson & Johnson
Church of Scientology
Marvel Comics
Target
And many more
Please click through the link to see his list in full.
by Jeremiah Owyang
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