RAZOR BRANDING BLOG: Brands that Got Punk’d by Social Media

Brands that Got Punk’d by Social Media

The following is a great post by Jeremiah Owyang, Forrester Research.  He chronicles the brands that have been on the wrong side of power of social media.  

Mr. Owyang's list includes some pretty famous companies and products including:

CNN (and by consequence Apple)
JC Penney
Louis Vuitton
Burger King
Johnson & Johnson
Church of Scientology
Marvel Comics

And many more

Please click through the link to see his list in full.

by Jeremiah Owyang

A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant...

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