Word of Mouth Marketing is all the Buzz. Emanuel Rosen started it all back in 2000 with his first book, "The Anatomy of Buzz" and now has followed up with his newest book "The Anatomy of Buzz Revisited". Think about it. Back in 2000, there was no Twitter. There was no Facebook. Social Media has taken buzz to a whole new level.
Please click the link below to read the entire interview with Emanuel Rosen by Ben McConnell
Emanuel Rosen is the dean of buzz. His ground-breaking book, “The Anatomy of Buzz," defined how buzz spreads from person to person, network to network.
This month, an updated version of that book, "The Anatomy of Buzz Revisited" comes out with oodles of updates. We asked Emanuel five questions about how buzz looks today vs. 2000, when his book was first published...