RAZOR BRANDING BLOG: Create an Emotional Connection For Your Brand

Create an Emotional Connection For Your Brand

There are some spots that so completely sum up the brand, so totally make a true emotional connection that they perfectly accomplish the strategy.  The spot resonates and forms a bond.

This ad from Coke does exactly that.




Yet, this one does not.  I don't get it.  At all.  I don't understand how it enhances the brand or forms an emotional connection. You?


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