InterBrand releases an annual report on the value of companies' brands.
As you might expect, Coca-Cola sits at the top of the list with over $66B (that's billion with a B) in brand equity.
This number does not include trucks, factories, syrup, shelf space, etc.
$66B for their reputation.
$66B for how people feel about them.
What is your brand worth?
Coke didn't start as a global company. They grew. If you start right now with a brand plan, how big could you grow to be? How much value could you add to your bottom line?