RAZOR BRANDING BLOG: What is your Brand Worth?

What is your Brand Worth?

InterBrand releases an annual report on the value of companies' brands.  

As you might expect, Coca-Cola sits at the top of the list with over $66B (that's billion with a B) in brand equity.  

This number does not include trucks, factories, syrup, shelf space, etc.  

$66B for their reputation.  

$66B for how people feel about them.  

What is your brand worth?

Coke didn't start as a global company.  They grew.  If you start right now with a brand plan, how big could you grow to be?  How much value could you add to your bottom line?

Jaci Russo
Sr. Partner

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