RAZOR BRANDING BLOG: Boys and Girls Club "Running of the Ducks" Campaigns

Boys and Girls Club "Running of the Ducks" Campaigns


Boys and Girls Club "Running of the Ducks" Campaigns
Originally uploaded by therussogroup

The opportunity to work with non-profits throughout the community is important for a number of reasons:

1 - Non-profits are so busy helping people that they don't usually have the time to help themselves.

2 - The staff at non-profits are skilled at social work and problem solving but they are not marketers or designers.

3 - Often times, they don't understand branding and how to develop an emotional connection with their audience.

4 - Most selfishly, giving to them is good for our souls. We really enjoy helping and watching the results of our work.

Get out there.

Pick up a hammer.

Be a mentor.

Be a part of the solution in your community.

If you aren't sure where to start, call your local United Way office. They will do a great job of matching your interest with an organization that needs you.


Jaci Russo
Sr. Partner
The Russo Group

No comments:

Post a Comment