I'm a Headline, How are You?

Psychology has long identified four different personality types. But to look at them through the eyes of advertising is a lot more fun. The following is the first in a 4-part series discussing these 4 personality types and how you need to craft your message to be understood.

Headline

The Headline personality type is my favorite. Because like most people I best identify with the people most like me. That said, I think Headlines are the best.

The profile of a typical Headline:

• Results
• Acts first
• Business-like
• Makes snap decisions
• Risk taker
• Focused on NOW

The Headline can be identified by the look of their office:

• Clean desk
• A few family photos
• Work materials in use
• Cool efficiency

Headlines will pay attention to the dress code:

• Always appropriate
• Usually non-descript
  

The typical job title for a Headline is:

• Entrepreneurs
• Sales Managers
• Team Leaders
• Division Heads

Adjectives usually associated with Headlines:

• Forceful
• Persistent
• Leadership
• Control
• Competitive
  

Next in the series...Body Copy

Jaci Russo

Senior Partner

The Russo Group