For the past three years, times were good. Very good.
Businesses were successful, often in spite of themselves.
Now, not so much.
The question used to be,
where do we advertise?
Now it has to be,
Who are we talking to?
What are we saying?
The message is infinitely more important than the medium.
Who are you talking to?
What are you saying to them?
How is it different from every one else?
If you can't answer these questions in one sentence, you need to take a quick look around and figure it out. Your competition is already working on their answers.
Sr. Partner/Brand Strategist