Don't Stop The Clock To Save Time

"The man who stops advertising to save money, 

is like the man who stops the clock to save time." 

-Thomas Jefferson

A number of companies have cut their advertising budgets during the economic downturn of the past year.

Obviously when sales are down, there is less money coming in, then there has to be less money being spent.

So, when you don't have money, you should be able to spend time.  Don't stop marketing just because you have stopped advertising.

Utilizing social media (most of the tools are free) only takes time.  Invest yours wisely.

Jaci Russo

Sr. Partner

The Russo Group