RAZOR BRANDING BLOG: 13 Best Marketing Books of 2008

13 Best Marketing Books of 2008

Here are our picks for the best marketing books from 2008.

Tribes: We Need You to Lead Us by Seth Godin

A Whole New Mind:  Why Right Brainers Will Rule The Future by Daniel H. Pink

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell

Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by Ken McArthur

Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Edward Lebar, and Peter Stringham

Brand Storming: Managing Brands in the Era of Complexity by Garry Titterton and Michele Fioroni

Always On: Advertising, Marketing, and Media in an Era of Consumer Control by Naomi S. Baron

What do you think?  Which ones were your favorites last year?

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