RAZOR BRANDING BLOG: Brand The Conversation: Facebook

Brand The Conversation: Facebook

Tune in every Monday at 5:20pm to KPEL 105.1 for "Branding The Conversation: Using social media tools to expand your brand".  Today's topic is Facebook.  

What is Facebook?

Facebook is a free-access social networking website, developed by Mark Zuckerberg, where users can join networks organized by city, workplace, school, and region to connect and interact with other people. Users can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook’s mission is to give people the power to share and make the world more open and connected.

Why use Facebook?

Facebook uses the tagline, “Facebook helps you connect and share with the people in your life” to address the user’s main benefit. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. As a business, Facebook can be used as a major branding tool to build your accessibility and articulate your image and values.

Listen If Twitter is like the water cooler, then FB is like the clubhouse.  Facebook gives the members of the tribe a place to hang out.  


The ability to eavesdrop on Facebook is equivalent to superhero powers. When you read that someone is disappointed with your product or service, respond to them. People want to be heard, they want to know that you care.


Your consumers want to get to know you and they want you to know them. Facebook provides the opportunity to converse with thousands of people easily.


Facebook is a great way to promote your content. Have a new video, new post on your blog, new product launch...share it on Facebook and let the world know about it. FB currently has over 200 million users worldwide.


Facebook will allow your fans, and potentially your consumers, to get to know you. Your brand is not your logo or your product, your brand is how people feel about you. It’s your reputation. With FB’s customizable pages and large capacity for content, your brand can be very well represented.


Want to know what color of your product that your customers like best? Want to know if there is interest in your new product? Ask your followers. This feedback is a great tool for R&D.

How do you start?

Click here to download a white paper (click on Facebook 101) with information on how Facebook works and tips to control your privacy as well as case studies of other companies that have had great success.

Jaci Russo

Sr. Partner

The Russo Group

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