Set It and Forget It

If only the business world were so simple.

Set it and forget it.

If only life were so simple.

Those daily tasks like making your bed, sweeping the floor, and washing the dishes would not have to be done everyday - just once.

I'm not sure about your house, but at our house it seems the trash is full before I get back from taking the last bag to the street. How is that possible? And then begins the daily artwork project of seeing how high it can be stacked, but that is the topic of another day.

In the business world, set it and forget it just doesn't exist. There really aren't any "mailbox money" careers where you can sit back and just let the checks come to you.

Business is about innovation. Daily.

It's not about change for change sake.

Innovation is about striving to do it better. Better operations, better processes, better insight...which will lead to a better product.

So many clients want to be able to run an advertising campaign today and still receive residual benefit tomorrow. But, it doesn't work like that. Really, it doesn't. Not anymore.

There are too many options. Too much distraction. Too many other companies out there innovating.

In business today, there is no resting on your laurels, or on your past efforts.

So, the question is no longer "What have you done for me lately?". The question now becomes "What can you do for your business today".

What do you think? Are there any industries, any businesses, that are 'set it and forget it'?

Jaci Russo

Sr. Partner/Brand Strategist

The Russo Group