Land of Plenty

This is the land of plenty.

Even in these economic times, there really is plenty of business out there.

It might require a paradigm shift.

It might even require a new business model.

Either way, there is plenty of business out there.

If you live with the theory of abundance, then you can focus on doing a good job and earning the clients that you deserve. With a sea of clients, you don't have to be angry and bitter when one of your competitors gets new business. Quite the opposite.

Since you have a specialty, you have defined your niche, you can take comfort in knowing that if the client picked your competitor, who is very different from you, then it is probably who they were looking for.

If said client had chosen you, it would have been because they wanted your company, your culture and your expertise.

But they didn't. They chose the other company. So accept it and move on. Sure, you can burn the proposal in effigy if you want. You can even stomp around and take the other company's name in vain...but to what end?

You will spend a lot of energy focused on something you can't change and it will only make you more upset. Wouldn't it be better to just let it go? Move on. Start looking for the next opportunity.

The worst thing you can do is to carry a grudge and start focusing on the competitor.

Instead, take all of that energy and turn it inward. How can you be better? Mostly, how can you be more you? Stop looking and sounding like everyone else in your space. Find your point of differentiation. Give your prospects a reason to choose you.

Mostly, remember that this is the land of plenty and in a state of abundance you don't have to worry about the competition. Don't spend your time and energy being upset about them. Focus on your clients.

Focus on being better at being you.

Jaci Russo

Sr. Partner

The Russo Group