RAZOR BRANDING BLOG: Brand the Conversation: YouTube

Brand the Conversation: YouTube

Tune in every Monday at 5:20pm to KPEL 105.1 for "Branding The Conversation: Using social media tools to expand your brand".

Today's topic is YouTube.


Building a brand is more crucial than ever before. A brand is not a product or service or company. A brand is how people feel about you. It’s about your reputation.

What is said about your company/product is far more important than what you say about yourself.

To that end, all of the social media tools provide a place for consumers, current and future, to get to know your product as well as share their thoughts with each other.

YouTube is the eyes and ears of the social media network.

How do you start?

Click here to download a white paper (click on YouTube 101) with information on how YouTube works and case studies of other companies that have had great success.

Jaci Russo

Sr. Partner

The Russo Group

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