Disney Sells Them By The Dozen

Disney has done a fantastic job of extending the brand while still focusing on their core mission of family fun.  There is a natural line of progression from cartoons to live action movies to tv to music to books to theme parks to merchandise.

But groceries?

Eggs?

Really?

Like Porsche going from sports cars to station wagons, there doesn't seem to be brand logic for Disney to go from Mickey to eggs.

This needs to be filed under "What were they thinking".