RAZOR BRANDING BLOG: Great Spot

Great Spot

The following spot was made a few years ago.  Just watched it again and I am still so incredibly impressed.

606 takes before they got it right.

Actually shot, not animated.

True branding - like the car or not, it really creates an emotional connection.

Tells a story.

Highlights features and benefits of the car without a boring laundry list.



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