RAZOR BRANDING BLOG: Get Real...Seriously

Get Real...Seriously

For all of the talk about social media, and there is a lot of it right now, the real true power of social media is to let people get to know you.  Get to know your company.  Get to know your product.  Develop your brand.

That is the first step in branding - FOCUS.  Get to know your focus and cut through the clutter to find the true thing you do best.

Traditional advertising campaigns and collateral material are great and they will probably always have a place in the world, just a smaller one now.  Those advertising components are so prepared and researched and thought out, sort of like putting on your very best suit for the job interview.  When you are dressed like that and really thinking about putting your best foot forward, it's not the real you.

Social media lets your customers get to know the real you.  Your core.  Your essence.  What you are really about.  And it's a good thing.

When a customer reads your blog, checks out your Facebook page and follows you on Twitter, they get to know your company and your product pretty well.  If it's not a match - that is great. Let's find out about it now, before we get too far into the relationship. 

You can't be all things to all people.  Don't even try.  Stand up for who you are.  Stand up for what you are.  If you are a sports car, don't try to be a station wagon too (sorry, Porsche but it's true).  

It is far better to have 25% of people fall in love with you 100% of the way, then have 100% of the people only be convinced 25% of the way.

Be real and in the words of the incredible, Aileen Bennett, "BE YOU".

Jaci Russo
Sr. Partner
The Russo Group

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