How To Brand - Part 3 - HARMONY

The third and final part is where it all comes together.  This is when the Brand Launch occurs. The materials that are actually seen to the outside world.  This is truly where the magic happens.

There are hundreds of companies that have failed because of the disconnects with their brand. That is a problem with the Harmony.  The offer they promised is not what they delivered.  It is such a simple thing, but oh so important.

RAZOR BRANDING - HARMONY

Harmony works to identify and then develop a series of branded touchpoints that establish trust between your brand and the consumer. This trust comes from a consistent delivery of the brand promise at all times. Connecting your touchpoints into a seamless pattern of brand unity ensures that nothing detracts from consumer expectations.