How To Brand - Part 2 - CONNECTION

The second in a three part series on Razor Branding.  

Branding isn't just the domain of really big successful companies that have millions of dollars to spend on advertising.  Companies big and small can benefit from strong branding practices.

Lots of companies have spent millions on advertising, but that is no guarantee for growth.  But every company that follows the steps to branding will succeed.

RAZOR BRANDING - CONNECTION Connection establishes the voice or message of the brand making it the preferred choice over the competition. This voice speaks clearly of your brand promise at all times, and never price points, always helping to define your one differentiating and powerfully compelling quality that resonates within the target audience's lives. Yes, it's a mouthful - but once defined, your brand becomes razor sharp, with the ability to cut through competing brands in any industry. Tomorrow, part three...